Vintage 1966 Ford Horn Ring And Button P# C6aa-13800-d 3671 Cav.1 on 2040-parts.com

New British car company aims for bespoke market

A NEW BRITISH car company has been launched and the Alcraft Motor Company aims to offer bespoke designs based on existing models. The company says it will offer enhanced designs for Aston Martin, Jaguar and Land Rover models to begin with. Each design will be unique to the customer in a move that harks back to the days of coachbuilt cars of the 1920s.

Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Drayson Racing and Michelin compete for EV record

Drayson Racing Technologies and Michelin are joining forces to make a run at the FIA World Electric Land Speed Record on Tuesday with the Drayson B12 69/EV prototype. In addition to a record attempt this will be a real-world test for the car, which will also compete in the 2014 FIA Formula E Championship. The car was originally powered by a 5.5-liter biofuel Judd engine, but it has now been converted to full electric drive.